Branding 101: Be personal

I’ve always believed that if a brand wants to make a connection, it needs to act as much like a real person as possible. To build a brand, start by defining its attributes the way you would describe a person. … More…

Why agencies should outsource back-end development

If you run an advertising agency or design firm, or manage an agency creative or production department, you’re undoubtedly finding that most of your deliverables now are digital marketing elements. Welcome to the new reality. As you scurry to re-train … More…