I have a thesis that agency people have a strong bias that is antithetical to good user experience design. And, like all biases, it must be overcome to achieve the best outcomes possible. I’ve worked in the agency business for … More…
“Optimizing web images” means striving to achieve the optimum quality (best looking) and the optimum download speed (smallest file size) at the same time. This is challenging because best looking and smallest file size work directly against each other. Modern high-resolution (a.k.a. … More…
About four years ago I wrote a post promoting the idea of starting a new Axure project using the 960 grid system. The idea was to use a grid to keep the prototype nice and neat, and also to use … More…
I wrote an in-depth blog post covering many details of the sessions I attended at the 2017 Gartner Digital Marketing Conference in May. That blog is published on the Callahan Creek website, so please take a look. For my personal blog … More…
I’ve always believed that if a brand wants to make a connection, it needs to act as much like a real person as possible. To build a brand, start by defining its attributes the way you would describe a person. … More…
Once upon a time, while strolling through the Japanese Gardens in Portland, Oregon, I made a wonderful discovery. And all of a sudden around a bend in the path I discovered the lost “Ten Dictums of User Experience Design.” After … More…
If you run an advertising agency or design firm, or manage an agency creative or production department, you’re undoubtedly finding that most of your deliverables now are digital marketing elements. Welcome to the new reality. As you scurry to re-train … More…