Digital Communications & User Experience Design Strategist

The Bus

The perfect exampled of user experience design from the pre-internet world was this bus schedule I designed for the Racine, Wisconsin, transit system. If there is anything that can cause people confusion — and maybe stress if you’re in a hurry to get somewhere — it’s trying to decipher a mass transit schedule. Designing that transit schedule so that it was as simple and easy to use as possible was a challenge that I took on with the same kind of passion that I have for my UX projects today.

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