What’s a Gonkulator you ask? It’s an invention of mine to automate repetitive file conversions processes that used to be done manually. It turns out that ads for Sprint’s invoice system require an arcane file format that is very time consuming for the production artist to create. The Gonkulator takes a standard PDF of the final ad and automatically concerts it to the .PSG format. Not just that, but it catalogs the files, send the required people notifications when they are ready — all kinds of great stuff. What would you call it, if not a Gonkulator?