Ten Dictums of UXD

Ten Dictums of User Experience Design

Once upon a time, while strolling through the Japanese Gardens in Portland, Oregon, I made a wonderful discovery. And all of a sudden around a bend in the path I discovered the lost “Ten Dictums of … More…

Simple usability testing can save a brand

Well, it happened again – the same thing that happens every time any digital product is put through usability testing. We found out that the people designing the thing (people who know exactly what it’s supposed to do and how it’s supposed to work) are not the same as the people actually using the thing. And the people who are supposed to use the thing don’t get it. And because they don’t get it, they have three options for how they might respond.

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ATM door teaches importance of good UXD

Since your website is typically your most important marketing communications asset, it pays to focus on delivering the best possible user experience. User experience (UX) design has become a core discipline in web development. And rightly so, because despite our best efforts to predict how people will use our sites, it is very hard to do. That’s because the moment we know what a button should do, we can no longer view it from the perspective of someone who has no preconceived notion.

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