This post is for non-technical people who manage web content. The 10 Cs of great content will help keep your site looking good, functioning well, and satisfying your visitors.
This post is for non-technical people who manage web content. It will help you avoid some of the most common problems related to website content.
In fall of 2011 I completed the Rutgers University Advanced Technology Extension Masters Certificate Program in User Experience (UX) design. Kudos to Rutgers for taking the lead with this program. Bear with me while I give some brief background on UX design, because I’ll quickly get to why it’s critical to your brand.
All web images must be JPEG (.jpg), GIF (.gif) or PNG (.png) file formats, and must be RGB color mode (not CMYK like print images). TIF, EPS, PSD, BMP and other file types will not display in a web browser. The standard resolution for web images has always been 72 dpi but now some hi-resolution “retina” monitors display images at 144 dpi.
Have you ever copied text from a Word document or another source and pasted it into your web content management system (CMS), only to find that the formatting of the text gets messy and full of odd characters? If you are not careful you may end up with text that looks like this in your Word document: