Digital Communications & User Experience Design Strategist

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Posted by: In: Usability Testing 15 May 2013 Comments: 0

Well, it happened again – the same thing that happens every time any digital product is put through usability testing. We found out that the people designing the thing (people who know exactly what it’s supposed to do and how it’s supposed to work) are not the same as the people actually using the thing. And the people who are supposed to use the thing don’t get it. And because they don’t get it, they have three options for how they might respond. Read more…

Posted by: In: Web Content 10 Apr 2013 Comments: 0

This post is for non-technical people who manage web content. The 10 Cs of great content will help keep your site looking good, functioning well, and satisfying your visitors.

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Posted by: In: Web Content 01 Apr 2013 Comments: 0

This post is for non-technical people who manage web content. It will help you avoid some of the most common problems related to website content. Read more…

Posted by: In: UX Design 01 Mar 2013 Comments: 0

In fall of 2011 I completed the Rutgers University Advanced Technology Extension Masters Certificate Program in User Experience (UX) design. Kudos to Rutgers for taking the lead with this program. Bear with me while I give some brief background on UX design, because I’ll quickly get to why it’s critical to your brand. Read more…

Posted by: In: Web Content 16 Feb 2013 Comments: 0

All web images must be JPEG (.jpg), GIF (.gif) or PNG (.png) file formats, and must be RGB color mode (not CMYK like print images). TIF, EPS, PSD, BMP and other file types will not display in a web browser. The standard resolution for web images has always been 72 dpi but now some hi-resolution “retina” monitors display images at 144 dpi. Read more…

Posted by: In: Web Content 20 Nov 2012 Comments: 1

Have you ever copied text from a Word document or another source and pasted it into your web content management system (CMS), only to find that the formatting of the text gets messy and full of odd characters? If you are not careful you may end up with text that looks like this in your Word document: Read more…

Posted by: In: Web Content 26 Sep 2012 Comments: 0

Because GIF and PNG images can have transparent backgrounds, it is possible to place them on a colored background or over a background image on a web page so the background shows through. (Read more about images that allow transparency in Which image file type is best.). However, placing a COB photo (“cut out background” or “cut out of background”) or other irregular-shaped image over a background can be difficult. Read more…