Digital Communications & User Experience Design Strategist

Blog

Posted by: In: UX Design 20 Jun 2013 Comments: 4

When starting a new project in Axure you should start with a grid so that your layouts stay consistent from page to page. I recommend using the 960 Grid System as the basis of your Master page layouts. This will ensure that you are designing your wireframes at a size that is optimized for 1024×768 browsers and that your page templates will be compatible with good responsive design practices. Read more…

Posted by: In: Branding, UX Design, Web Content 06 Jun 2013 Comments: 0

Which wins, beauty or brawn? What’s more important, form or function? As a person who places the value of good design very high on the importance scale, it pains me to say that sometimes function just outweighs form. Like when you want to know the weather forecast for example. Read more…

Posted by: In: UX Design 02 Jun 2013 Comments: 0

Let me start by saying I hate the word “user” in the phrase “user experience design.” If you walked up to someone on the street and called him a user he would think you were mistaking him for a drug addict. Spending countless hours on Facebook or Angry Birds may be addicting, but not like that. Problem is, there isn’t a better word to describe people who engage with, consume and experience digital content. “Digital consumers.” “Experiencers.” “Engagers.” Bleh. “Users” is just so direct, simple and practical that it’s hard not to prefer it to some contrived substitute. “User” is the convention, and it would be hypocritical of me to eschew convention, since I believe strongly in the contrary when it comes to UXD. But I still hate the word. So here’s a better one: person. (But I doubt that “Person Experience Design” will catch on…) Read more…

Posted by: In: Usability Testing 15 May 2013 Comments: 0

Well, it happened again – the same thing that happens every time any digital product is put through usability testing. We found out that the people designing the thing (people who know exactly what it’s supposed to do and how it’s supposed to work) are not the same as the people actually using the thing. And the people who are supposed to use the thing don’t get it. And because they don’t get it, they have three options for how they might respond. Read more…

Posted by: In: Web Content 10 Apr 2013 Comments: 0

This post is for non-technical people who manage web content. The 10 Cs of great content will help keep your site looking good, functioning well, and satisfying your visitors.

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Posted by: In: Web Content 01 Apr 2013 Comments: 0

This post is for non-technical people who manage web content. It will help you avoid some of the most common problems related to website content. Read more…

Posted by: In: UX Design 01 Mar 2013 Comments: 0

In fall of 2011 I completed the Rutgers University Advanced Technology Extension Masters Certificate Program in User Experience (UX) design. Kudos to Rutgers for taking the lead with this program. Bear with me while I give some brief background on UX design, because I’ll quickly get to why it’s critical to your brand. Read more…