Digital Communications & User Experience Design Strategist

Blog

Posted by: In: Web Content 23 Nov 2017 Comments: 6

“Optimizing web images” means striving to achieve the optimum quality (best looking) and the optimum download speed (smallest file size) at the same time. This is challenging because best looking and smallest file size work directly against each other. Modern high-resolution (a.k.a. Retina, HD, high density, high-DPI) monitors exacerbate this challenge since they require larger image sizes to look good. This post will give you step-by-step tips to achieve the best results. With a little Photoshop wizardry, the art and science of image optimization can be mastered.  Read more…

About four years ago I wrote a post promoting the idea of starting a new Axure project using the 960 grid system. The idea was to use a grid to keep the prototype nice and neat, and also to use a 960 pixel wide work space to ensure the prototype would fit on a typical laptop screen without left and right scrolling. Well, four years is a long time in technology land and so I’m offering an updated point of view here, along with a free Axure starter file. Read more…

Posted by: In: Branding 07 Jun 2017 Comments: 0

I wrote an in-depth blog post covering many details of the sessions I attended at the 2017 Gartner Digital Marketing Conference in May. That blog is published on the Callahan Creek website, so please take a look. For my personal blog I thought I would take a slightly different approach and offer, well, some personal reflections. Read more…

Posted by: In: Branding, Uncategorized 03 Jun 2017 Comments: 0

I’ve always believed that if a brand wants to make a connection, it needs to act as much like a real person as possible. To build a brand, start by defining its attributes the way you would describe a person. Read more…

Once upon a time, while strolling through the Japanese Gardens in Portland, Oregon, I made a wonderful discovery. And all of a sudden around a bend in the path I discovered the lost “Ten Dictums of User Experience Design.” After a painstaking translation process, I can share this discovery with you.
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If you run an advertising agency or design firm, or manage an agency creative or production department, you’re undoubtedly finding that most of your deliverables now are digital marketing elements. Welcome to the new reality. As you scurry to re-train your existing staff with digital skills and hire new talent to onboard new digital expertise, you may be tempted to hire back-end developers. My advice: think twice. Read more…

Posted by: In: UX Design 08 Dec 2013 Comments: 0

Many agencies are new to the user experience design party. UXD has been practiced at large corporations for nearly two decades now. Large digital specialist agencies incorporate UXD best practices as part of their core service offerings. But many if not most small to mid-size advertising agencies and design firms have not yet adopted UXD to the extent they should. At the same time, these firms find themselves less in the traditional ad business, and more and more in the digital development business. Read more…