Digital Communications & User Experience Design Strategist

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Once upon a time, while strolling through the Japanese Gardens in Portland, Oregon, I made a wonderful discovery. And all of a sudden around a bend in the path I discovered the lost “Ten Dictums of User Experience Design.” After a painstaking translation process, I can share this discovery with you.
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If you run an advertising agency or design firm, or manage an agency creative or production department, you’re undoubtedly finding that most of your deliverables now are digital marketing elements. Welcome to the new reality. As you scurry to re-train your existing staff with digital skills and hire new talent to onboard new digital expertise, you may be tempted to hire back-end developers. My advice: think twice. Read more…

Posted by: In: UX Design 08 Dec 2013 Comments: 0

Many agencies are new to the user experience design party. UXD has been practiced at large corporations for nearly two decades now. Large digital specialist agencies incorporate UXD best practices as part of their core service offerings. But many if not most small to mid-size advertising agencies and design firms have not yet adopted UXD to the extent they should. At the same time, these firms find themselves less in the traditional ad business, and more and more in the digital development business. Read more…

Posted by: In: UX Design 31 Oct 2013 Comments: 0

While visiting my mom last year I discovered a recurring monthly $25 charge on her credit card statement that she couldn’t explain. (At the time she was living alone in her own apartment — fortunately she now lives with my sister and her family.) After hours of trying help mom remember what the fee was for and researching where the charge was coming from, I figured out that she had signed up for a “free” credit report which was now costing her $25 a month. Read more…

Posted by: In: UX Design 30 Oct 2013 Comments: 0

A lot of bloggers in the UX world have been making hay with the HealthCare.gov fiasco. Clearly the importance of good UXD has been elevated to the highest levels when you see the President of the United States apologizing for the poor user experience of a website. Who could have imagined something like that ten years ago? Read more…

Posted by: In: Branding, Web Content 30 Aug 2013 Comments: 0

Individuals reposting content from other websites on via Facebook, Twitter or other social media is so common today that it’s hardly every questioned whether or not these actions infringe on an original author’s, photographer’s or artist’s copyright. In fact, businesses love it when consumers repost their content — this is the kind of word-of-mouth advertising that’s worth its weight in gold. But in fact, copyright laws, if interpreted in the strictest sense, might appear to outlaw many of these content sharing practices. And it gets a lot murkier when businesses share others individuals’ or businesses’ content. Read more…

Posted by: In: UX Design 04 Jul 2013 Comments: 0

On this July 4th holiday I’m feeling a bit nostalgic and thinking back to summer picnics growing up in Wisconsin. One of those regular summer picnic events will be near and dear to me always — when our family all went to my dad’s annual company picnic. It was a special event for more reasons than just the hot dogs, ice cream and three-legged races. You see, my father worked for American Motors and at the summer picnic each year, the employees and their families got to see the upcoming new model year cars unveiled before the general public. As you might expect, that made an impressionable young guy like me feel pretty special. But maybe not so much the year the AMC Pacer was unveiled. What does any of this have to do with UX? I’ll come back around to that soon. Read more…